The Easter Bunny seems to be one of the few who is not suffering from tough economic times this year. The average American consumer is expected to spend $131.04 on Easter treats in 2011, up from $118.60 last year. This increase can partly be attributed to Easter falling particularly late on the calendar this year, extending the period in which retailers can run Easter promotions and stock their shelves with holiday wares.
But perhaps some of that elevated spending could be due to parents' growing health consciousness. In light of the current obesity epidemic, more and more, parents are choosing to fill Easter baskets with non-edible gifts like toys and games, rather than a big pile of fattening sweets. Easter is a great opportunity to surprise your children with that hot toy that was impossible to find during the Christmas shopping season. It's also a good time to start stocking up on supplies for summer fun - all those outdoor toys that weren't in stock back in December.
Whether you're looking for a smaller toy to supplement the chocolate bunnies and jellybeans in your kids' baskets, or want to really knock their socks off with an extravagant surprise, Safer Wholesale has some ideas that will make your Easter Bunny duties easier this year.